Measuring SEO Ranking

Posted on Oct 10, 2010 in Best Practices

Measuring the current position of your website for a keyword is a controversial issue, being that automated queries on a search engine’s database typically violate their terms and conditions. However, Google recently added a section within their Webmaster Tools to allow website owners to see where they currently rate. With over 60% market share in [...]

Measure Link Building Efforts

Posted on Oct 10, 2010 in Best Practices

Yes, you can measure link building, but it is definitely not a perfect science. Start by identifying a number of pages on your website that you’d like to see higher ranking on. You can also use your homepage if you’re measuring your top-performing 1-5 keywords. Thanks to Google Caffeine update, pages are getting indexed much [...]

Benchmarking SEO Stats

Posted on Oct 10, 2010 in Best Practices

There are number of ways you can capture current information about your website’s current SEO performance. The simplest way is to create a free Google Analytics (GA) account and track a few actions (called Goals in GA). With at least a month or two of data collection, you’ll be able to capture some pretty fascinating [...]

Website SEO Audit Checklist

Posted on Oct 10, 2010 in Best Practices

The list below involves changes you can make on your website that may increase your ranking in the search results. These tasks involve making your website search engine-friendly, reducing duplicate content, and avoiding actions that could get your website penalized. I chose the order, email me if you disagree with the sequence or verbiage. NOT [...]

Web Page SEO Audit Checklist

Posted on Oct 10, 2010 in Best Practices

So you’ve made your website search engine-friendly, but that doesn’t mean that you’re going to suddenly appear for every keyword you’d like to rank for in the search results. The following website-level, on-page SEO audit checklist relates to the individual pages that you will be creating targeting specific keywords (or keyword themes). NOT keyword stuffing [...]

SEO Factors You Can Not Control

Posted on Oct 10, 2010 in Best Practices

With every new account I take on comes the questions of “because my competitor’s domain is older, does that mean I’ll never get the top spot?” SEO is a journey, not a destination. Wit the right amount of nurturing, you can own the top spot for any non-ambiguous, relevant keyword you desire. These factors have [...]

Off-Page SEO Audit Checklist

Posted on Oct 10, 2010 in Best Practices

The checklist below will help you improve your visibility over time. I strongly advise against launching a new website and raising a flag with Google by acquiring a massive amount of links all at once. Keep your campaign as organic as possible. Don’t make your link building look like a blurp on a chart, make [...]

Get Business Reviews

Posted on Feb 28, 2010 in Best Practices

It’s a known fact that reputation can be a business killer or the real key to business success. This fact applies both online and offline. As reputation pertains to the Internet, reviews play a major role in how a business listing is displayed, not just within search engine results and maps, but also within key [...]

Submit to Business Directories

Posted on Feb 27, 2010 in Best Practices

Local business directories have the greatest impact on businesses who serve their local or regional area, such as restaurants, florists, auto shops, plumbers, and so forth. However, they can also be a great source for link juice and brand mentioning, which helps with organic search engine ranking as well. Submitting to the dozens of destinations [...]

Using Online Classifieds for SEO

Posted on Feb 15, 2010 in Best Practices

To get maximum exposure to a product or service quickly without having to depend on your main target website to go through the usual scrutiny the search engines will have for your product page, you can try using online classifieds for SEO. This technique is used more for short term buying or leveraging third party [...]

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