Get Business Reviews

Posted on Feb 28, 2010

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It’s a known fact that reputation can be a business killer or the real key to business success. This fact applies both online and offline. As reputation pertains to the Internet, reviews play a major role in how a business listing is displayed, not just within search engine results and maps, but also within key business directories such as Yelp, MerchantCircle, and other important local business destinations. The best way to get business reviews is to simply ask for them from your customers. You can ask via a postcard or thank you letter. You can ask by stapling a note to every receipt. However you ask, the best way to insure participation is to offer to an incentive, such a discount on the customer’s next visit. Rotating the destinations on whichever medium you decide to distribute will be key for authenticity. Likewise, the more instruction you can provide to help your customer who may be new to providing business reviews, the more likely you’ll be to gain more participation. There are services and vendors available who can not only help get reviews from existing customers, but also syndicate business reviews throughout a list of popular review websites, such as Yelp, RateItAll, etc. Online reputation is everything. If you can’t get your customers to help, I’d recommend finding a service provider to help, not just because it will help improve your search engine ranking, but also because it will improve and protect your business in the long run.

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