Off-Page SEO Audit Checklist

Off-Page SEO Audit Checklist

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The checklist below will help you improve your visibility over time. I strongly advise against launching a new website and raising a flag with Google by acquiring a massive amount of links all at once. Keep your campaign as organic as possible. Don’t make your link building look like a blurp on a chart, make your link building look like Google’s stock chart from 2004 to 2008 (you know what I mean). Additionally, getting a mention can in some cases be just as important as getting a link, so don’t discount the value of a profile on a trusted website just because they won’t link. Ask the major brands what life was like after the Vince update and you’re sure to get a smile.

• NOT having link acquisition from known link brokers
• Not having excessive repetition of the same anchor text in external links
• Utilizing online classifieds websites for SEO
• Domain registration with Google, Yahoo! & Bing Webmaster Tools
• Website is listed in trusted web directories
• Business is listed in trusted business directories
• Website is listed where competitors are listed
• Website is listed with relevant associations & organizations
• Website continues to receive fresh bookmark links
• Business has an active profile & presence in Twitter
• Business has an active profile & presence in Facebook
• Business has an active profile & presence in YouTube
• Business and pages within the website are mentioned frequently in the Blogosphere
• Business produces content noteworthy of being referenced by university websites
• Business is mentioned by government websites for providing community services
• Website is mentioned frequently in conjunction to the product or services offered
• Products and services are mention in conjunction to the brand in Craigslist, eBay, etc
• Affiliates can register their domains during signup and receive static affiliate links
• Product/Service Expert has featured articles in popular online publications
• Product/Service Expert is interviewed and written about by online newspapers
• Questions answered frequently in Q&A websites (Askville, Yahoo! Answers, etc)
• Friends, fans, and followers are sharing useful or extremely funny (or both) content
• Other industry experts are entertained and mention the business in a blog posts
• Business is mentioned anytime a Google or Yahoo! Alert lists a competitor
• Inclusion of feeds from the domain in Google News
• Domain “mentions” (text citations of the domain name)
• Inclusion of feeds from the Domain in Google Blog Search
• Citations/references in the Yahoo! Directory
• Citations/references of the domain in DMOZ.org
• Citations/references of the domain in Wikipedia
• Citations/references of the domain in Lii.org
• (Local) Get Business Reviews to Influence CTR
• (Local) Manual review/targeting by Google Engineers and/or Quality Raters
• (Local) Geo-targeting preference set inside Google Webmaster Tools
• (Local) Registration of the site with Google Local in the country/region
• (Local) Address associated with the registration of the domain