Off-Page SEO Audit Checklist
Posted on Oct 10, 2010
The checklist below will help you improve your visibility over time. I strongly advise against launching a new website and raising a flag with Google by acquiring a massive amount of links all at once. Keep your campaign as organic as possible. Don’t make your link building look like a blurp on a chart, make your link building look like Google’s stock chart from 2004 to 2008 (you know what I mean).
Additionally, getting a mention can in some cases be just as important as getting a link, so don’t discount the value of a profile on a trusted website just because they won’t link. Ask the major brands what life was like after the Vince update and you’re sure to get a smile.
- NOT having link acquisition from known link brokers
- Not having excessive repetition of the same anchor text in external links
- Utilizing online classifieds websites for SEO
- Domain registration with Google, Yahoo! & Bing Webmaster Tools
- Website is listed in trusted web directories
- Business is listed in trusted business directories
- Website is listed where competitors are listed
- Website is listed with relevant associations & organizations
- Website continues to receive fresh bookmark links
- Business has an active profile & presence in Twitter
- Business has an active profile & presence in Facebook
- Business has an active profile & presence in YouTube
- Business and pages within the website are mentioned frequently in the Blogosphere
- Business produces content noteworthy of being referenced by university websites
- Business is mentioned by government websites for providing community services
- Website is mentioned frequently in conjunction to the product or services offered
- Products and services are mention in conjunction to the brand in Craigslist, eBay, etc
- Affiliates can register their domains during signup and receive static affiliate links
- Product/Service Expert has featured articles in popular online publications
- Product/Service Expert is interviewed and written about by online newspapers
- Questions answered frequently in Q&A websites (Askville, Yahoo! Answers, etc)
- Friends, fans, and followers are sharing useful or extremely funny (or both) content
- Other industry experts are entertained and mention the business in a blog posts
- Business is mentioned anytime a Google or Yahoo! Alert lists a competitor
- Inclusion of feeds from the domain in Google News
- Domain “mentions” (text citations of the domain name)
- Inclusion of feeds from the Domain in Google Blog Search
- Citations/references in the Yahoo! Directory
- Citations/references of the domain in DMOZ.org
- Citations/references of the domain in Wikipedia
- Citations/references of the domain in Lii.org
- (Local) Get Business Reviews to Influence CTR
- (Local) Manual review/targeting by Google Engineers and/or Quality Raters
- (Local) Geo-targeting preference set inside Google Webmaster Tools
- (Local) Registration of the site with Google Local in the country/region
- (Local) Address associated with the registration of the domain
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