SEO Factors You Can Not Control

Posted on Oct 10, 2010
With every new account I take on comes the questions of “because my competitor’s domain is older, does that mean I’ll never get the top spot?” SEO is a journey, not a destination. Wit the right amount of nurturing, you can own the top spot for any non-ambiguous, relevant keyword you desire. These factors have historically played a very small role in ranking, but because you can not control them, should not be worried about. Being aware of these factors will help you understand why a competitor may have a top placement even though they may not be doing much search engine optimization work.
  • Domain name
  • Length of domain registration
  • Historical click-through rate from search results to a specific URL
  • Historical click-through rate from search results to all pages on a domain
  • Geographic location of visitors to the site