Website SEO Audit Checklist

Posted on Oct 10, 2010

Warning: Parameter 2 to wp_hide_post_Public::query_posts_join() expected to be a reference, value given in /home/seostandards/public_html/wp-includes/class-wp-hook.php on line 287
The list below involves changes you can make on your website that may increase your ranking in the search results. These tasks involve making your website search engine-friendly, reducing duplicate content, and avoiding actions that could get your website penalized. I chose the order, email me if you disagree with the sequence or verbiage.
  • NOT cloaking with malicious/manipulative intent
  • cloaking by user agent
  • NOT hiding text with CSS
  • NOT cloaking by IP address
  • Site is not created in Full Flash
  • Site is not created with frames
  • Broken links and images fixed
  • HTML validation to W3C standards
  • CSS validation to W3C standards
  • CSS table-less template used
  • Average “time on site” duration greater than 2 min
  • Keyword-focused anchor text from internal links
  • Duplicate titles and meta descriptions corrected
  • Internal link popularity adjusted
  • Non WWW 301 redirect corrected
  • Custom 404 page added
  • Trailing slash on pages without file name extensions
  • Server/hosting uptime verified
  • Use of an inclusive or segmented sitemap
  • Dynamic URLs replaced with static or fixed with canonical tag
  • Use of XML sitemap(s)
  • JavaScripts extracted to JS folder
  • CSS styles extracted to CSS folder
  • Use of feeds on the domain
  • Use of external links to reputable, trustworthy sites/pages
  • Google Analytics installed (for your analyst)
  • (Local) Country code TLD of the root domain
  • (Local) Language of the content used on the site
  • (Local) Geographic location of the host IP address of the domain